01
Architecture
Designed the architecture landscape: a solid foundation that scales with campaigns and visitors.
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client project
Strong visuals, a stronger force.
For the U.S. Air Force we built a recruitment platform in six weeks that gets people excited to sign up, with strong visuals in the lead.
- type
- Client project
- client
- U.S. Air Force · defence
- our role
- Advice & development
Getting more people excited about the armed forces.
The U.S. Air Force is always looking for new people. Online is often the first introduction to a career in the armed forces.
The question: strategic digital advice and smooth development execution, with one goal: persuading more people to sign up.
Visuals had to take centre stage. Strong imagery that shows what the work is about, and a platform that guides visitors smoothly to signing up.
A platform that recruits.
Built and delivered within six weeks.
02
Back-end
Developed the back-end for content, sign-ups and integrations.
03
Front-end
A visual front-end where imagery takes the lead and every step to signing up is clear.
How we approach it
01
Understand
Mapping the recruitment goals and the audience.
02
Design
The architecture landscape and the visual direction.
03
Build
Back-end and front-end in short sprints.
04
Deliver
Live within six weeks.
What it delivers
- 37% more qualified applicants
- 47% higher conversion rate
- Built and delivered in 6 weeks
A similar challenge?
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